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 Rol has worked in agency account services for some of the nation's best known business-to-business marketers. And in each case as well as now, Rol works hand-in-glove with our clients to create marketing strategies based on their customer's needs.
He does this by taking an advocacy position with our clients' customers. What's the benefit? How will it improve my operation? Questions that customers ask and that clients better have an answer for.
Rol has spent a good portion of his career working for large business-to-business advertising agencies supervising accounts like Republic Steel, BF Goodrich (trade) and Ford Tractor. Prior to partnering with Ed and Andrew, he was Chief Operating Officer of an Industrial B-to-B advertising agency overseeing all agency operations including management supervision of all accounts.
Rol's experience in marketing communications has also focused on manufacturing and metalworking. This includes everything from basic materials, practically every element of the manufacturing process and through the movement of the finished products.
He is a lifetime member of the BMA - Business Marketing Association where he has served the positions of Vice President-Education, Treasurer, Vice Chairman, and 1987/88 as Chairman. He is also a member of the Detroit chapter of BMA, BPA International, the Adcraft Club, and the American Advertising Federation.
He attended Kent State University and is a graduate of The Cooper School of Art in Advertising Art and Design.
Contact Roland At: rkracoe@ksthip.com
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