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Marketing objectives taken from the marketing plan and communications objectives taken from the marketing strategy. What a novel idea.
Too often, communications is created in an absolute void. Someone says, "Let's do an ad" or "You know, so and so just did a brochure, we need to do one too". Or how about "Let's do a mailing to our customers." All good ideas, in one form or another, but lacking a true program feel.
What we're trying to say is that any well thought out and potentially effective communications plan springs naturally from the marketing plan. And a marketing plan can and needs to be done by every sized manufacturing company. Our planning discipline brings objectivity, market perspective and most importantly a different way to look at communication strategies and creative development. We work from an account planning form that we ask each and every client to fill out. It's their road map to successful marketing communications. Email us and we'll be glad to send you a planning form to show you what we mean.
We've all heard you've got to have sizzle to influence anyone. Well, the sizzle starts with the type of steak you put on the grill.
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