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 It all needs to look and read like it came from the same company.
Much has been written about "integrated communications" and its role in relationship marketing. We believe that in order for a client's communications to maintain positive and continual customer relationship building, it's essential that it must look like it comes from the same company. Too often promotional literature is created in a void and lacks the trigger it needs to immediately let the buyer know what company it comes from. A company would never consider sending out a different sales person every time it called on a customer. Communications should be treated similarly. A company should speak to the market with one voice and continuously reinforce that message until such a time that the message needs to be changed. We create literature, promotional programs and direct mail that integrate with the overall communications program in look, in feel and in tone.
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