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Product publicity and public relations isn't just about being spin-doctors.
In fact it's anything but being spin-doctors. Publicity is one of the most viable ways to communicate to manufacturing about your products and services-both from a cost standpoint and an objectivity standpoint. When written properly it presents a company's product in an honest and fair light and editors respond. Editors of trade magazines not only welcome publicity, they need publicity in order to keep their magazines timely and current. With many magazines decreasing staff, editors always consider client-provided editorial for publication. As long as it's done right.
And doing it right is easier said than done. Right means being informative, objective, factual and succinct. Written in a style that editors will embrace and latch onto. It doesn't mean writing about how good your product is or how a customer can't live without it.
Your communications program ought to include publicity done the right way-straightforward and without any spin.
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